GREECE IS THE WORD! CELESTYAL CRUISES & THE REAL GREEK TARGET INCREASED BRAND AWARENESS & AUDIENCE GROWTH WITH NEW MARKETING PARTNERSHIP


Celestyal Cruises, the award-winning, number one choice for cruise travellers to the Greek Islands and the Eastern Mediterranean, and The Real Greek, the UK’s leading chain of authentic Greek restaurants, have announced details of an exciting marketing partnership aimed at growing brand awareness, reaching new audiences and increasing sales for both companies within the UK.
 
With both companies sharing the same philosophy and passion for providing an authentic Greek experience, this joint marketing and PR initiative will comprise a range of activities including in-store and online competitions, in-store media and travel agent events, travel agent incentives, joint branding opportunities, special offers for both customer bases and cookery books and select dishes from The Real Greek available onboard both Celestyal Cruises ships.
 
Leslie Peden, Celestyal Cruises chief commercial officer, comments: “ We are so excited to be partnering with The Real Greek who embody the culinary heritage of the Eastern Mediterranean and, like us,  are passionate about offering outstanding hospitality and a genuine immersion into the Greek lifestyle. Celestyal Cruises and The Real Greek are both well-established, successful brands with ambitions to grow and I’m confident that this partnership will help us achieve this aim.

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